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Olay Partners with Shopee

Launches 'Adult Fearlessly' brand campaign targeted at millennials.

P&G-owned skincare brand Olay is partnering with Shopee, an e-commerce platform in Southeast Asia and Taiwan, to reach and engage with digital-savvy millennials in Southeast Asia with the launch of the “Adult Fearlessly” campaign. The refreshed brand campaign will be held exclusively on Shopee, in line with Olay's Super Brand Day across six markets.   The campaign seeks to empower millennial women in their transition to adulthood by helping them overcome the perceived challenges of “ad...

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